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Hi, I'm Nachiketa!

From systems to screens, I craft digital experiences that are felt, trusted, and lived with Since 2018.

My work is rooted in transforming complex problems into intuitive experiences - balancing business growth with user satisfaction through product strategy, interaction design, and accessibility.

WORK

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EdTech   |   B2C   |   SaaS   |   AI Personalization | LMS Platform 

AI-powered learning for 4M+ users

Designed intelligent experiences across search, tracking, filters, and modules - helping learners find, follow, and finish with 75% faster discovery and 85% satisfaction.

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FinTech  |  B2C  |  SaaS  |  Design Strategy

Optimizing the Home Loan journey for 65 million users

Redesigned workflows, improved support accessibility, and simplified the review process - driving 91%  home loan applications through digital channels

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FinTech  |  B2C  |  SaaS  |  Conversion Optimization  |  User Testing

Transforming Auto Insurance with Amazon Pay

Redesigned the user journey by integrating trust markers, structured modals for better information flow and an intuitive quote comparison.

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B2C  |  E-Commerce   |  Design Strategy

30 % Faster, Frustration Free Return and Fulfilment Experience

Simplified the return process with accessible navigation, real-time tracking, and infographics for policies, improving overall customer satisfaction and streamlining the experience.

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TRAJECTORY

Currently in Chicago, IL - Open to Relocation

Shaped

I've 5 years of experience working with startups, agencies, and enterprises in both the U.S. and India.

 

I’ve designed for AI integrated learning at Salesforce, AI driven Healthcare experience, financial technology at HDFC Bank, and e-commerce optimization at Amazon.

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My focus has always been clear: make things usable, accessible, and relevant across systems and contexts.

Building

I’m currently building Laya, a sensory driven wellness initiative focused on neurodivergent experiences, leading design, and shaping product from the ground up.

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Lately, I’ve been exploring AI tech stacks like Lovable, Rive, and Cursor - experimenting at the edges of product, interaction, and automation.

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And as a new plant parent, I’m learning that design and greenery thrive the same way: with attention and patience.

Seeking

I’m especially drawn to Product/UX design roles where design is at the core of the product, not just the final layer.


Where systems thinking and constraints shape the craft, and strategy moves hand in hand with execution.


I look for teams where collaboration is honest, cross-functional, and sometimes messy, because that’s where the real magic happens.
 

MY JOURNEY

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Continuous Growth

2023- Present

Unstoppable journey...

Expanding horizons through HCI, exploring new cultures, and collaborating across borders.

Exploration

1995-2013

Born in cultural capital of Gujarat - Vadodara

Where it all began: Doodling on walls, crafting ideas, and exploring creativity through playful art since childhood.

Discovery

2013-2018

Engineering it is

From engineering challenges to design problem-solving-where curiosity met structure

Education and Training

2018-2021

Following passion

Design school opened doors to a world of creativity, empathy, and global connections.

Collaborating Globally

2022

Global Experience

Collaborated with Vietnam based client to craft logistic experience, explored cross culture values and learnings

Professional Experience

2021-2023

Exploring and growing in Silicon Valley of India

From startups to giants: Practical experience across global projects shaped my design perspective

Leap of Hope

2023

A major break through

Explored and networked with design talents for initial 6 months

VOICES

Reflections from the People I’ve Worked With

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Customer Experience Specialist, Amazon

Nachiketa is a very-detailed individual who used to ask a lot of probing questions in order to deliver the right product. She is a brilliant UX designer, and her creativity shines through in all her projects. When working for us, she never missed a scheduled business meeting, and her honesty made billing a pleasure. She was one of the very few designers that my team enjoyed collaborating with regularly.

Sreekanth V P

Vice President, CX 100

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Anish John

I have had the pleasure and honour of working with Nachiketa for more than 2 years. In that span of time, I have seen her grow in leaps and bounds. Whether it be research, design or testing, Nachiketa has time again proven that she is among the most dependable individuals at the company. A more than capable individual contributor, an awesome team player - Nachiketa is the complete package.

Head- ADYPU School of Design

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C.P. Nallur

I have known her for almost 5 years now and over a period, I have seen her growing interest in the field of product design which is very appreciable from the projects taken up and completed by her. Her application of design process, research methods and creative ideation are found to be remarkable. I have seen her growing in confidence about her research presentation and concept generation skills.

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